Innovating to Survive and Thrive
Is organic earnings growth a major line item in your annual strategic plan? Does organic growth seem like a fantasy in this business environment? Innovation and renewal are central to organic growth. Any recovery will require the ability to grow from within not just hope for a rising tide. Yet most established organizations do not have a well-organized process to allow for significant and meaningful innovation.
Blue Ocean Strategy offers a disciplined approach to the creative process necessary in defining new market opportunities. Developed by W. Chan Kim & Renee Mauborgne at INSEAD, the BOS methodology and proven tool set is a critical best practice for companies across numerous industry sectors.
Blue Ocean Strategy offers clients a methodology to map a creative, visual exploration of new market territories against current industry realities. DSI Blue Ocean Strategy engagements link the realm of future possibilities to a set of very specific initiatives for organizations to pursue.

Dr. Roch Parayre heads DSI’s Blue Ocean Strategy engagements.
Dr. Parayre has successfully completed the Blue Ocean Strategy qualification process administered by the Blue Ocean Strategy – Initiative Centre.