Weak signals is a collection of news stories highlighting “surprise” data or activities that could indicate qualitative changes in the business environment. Weak signals are the early warning signs that a company’s environment may be changing in unanticipated ways. Weak signals need to be monitored for further development and strategies need to be adjusted accordingly.
In today’s Wall Street Journal comes a report that household energy usage has dropped at a greater rate than would be expected based on weather and economic reasons. This weak signal may suggest a qualitative shift in consumer energy use. Perhaps energy saving device adoption has reached a tipping point. Household energy usage has been fairly stable and predictable. A shift in household energy patterns will impact numerous energy industry model assumptions.
Surprise Drop in Power Use Delivers Jolt to Utilities
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